How to Prevent Business Failure: 5 Things to Ignore

Raj Shamani
3 min readApr 30, 2023


Image by pressfoto on Freepik

When we set up a business, we do everything for it to succeed. We plan, gather funds, encash our savings, and hire the right people. We invest our time, money, and energy and dream of making the business a success one day. We hear many inspirational stories which make us believe in ourselves and follow the path. However, you must be aware of a few red flags. These indicators, if ignored, can lead to business failure.

1. Not keeping up with the time

Success does not have a fixed formula. What does not work for you may work perfectly for someone else, and vice versa. When you have been working for a long time, you tend to gravitate towards an outdated blueprint while chalking out your current business strategy. Consumerism is expanding and changing its character daily, so you need to be innovative and keep up with the times.

2. Not being careful with the purse

Trying to convince investors can be a painstaking task, and tapping into your savings can be risky. So make good use of the funds. Draw a budget and limit expenses whenever feasible. As an owner, you need to be aware of every spending. Understanding and controlling your costs while acknowledging the risks and opportunities associated with them is necessary to help minimize any nasty surprises.

Employing an experienced accountant or investing in an excellent cloud-based accounting solution can help ease the burden of financial management and avert a business failure.

3. Not understanding the pulse of the moment

When you build a business, planning and strategy are king. You have to understand what people want now and what they might demand in the next 5 to 10 years. Look at Zomato and Swiggy; they entered the market right when people needed it. The same goes for all edtech companies. 10 years ago, most people did not take them seriously. However, as the pandemic highlighted the need for a modernized approach to education, the edtech industry prevailed. So, invest in a sector that has the potential to remain profitable in the future.

4. Not investing in marketing

No business can grow without marketing. Social media is free of cost, so why not use it to the fullest? So many companies have made themselves popular with incredible marketing stints. And that is often the only way to reach your first set of clients. You can always hire people who excel in the field and let them take care of it.

If you cannot find a way to promote your product, your business will have a hard time getting off the ground. You may have the most innovative product, but people must be aware of it to ensure you can avoid a business failure.

5. Not delegating tasks

You cannot do it all by yourself. The success of a business depends on proper management, and you have to let go of certain responsibilities. If you try to control everything, you will be less focused on things that actually need your attention. Instead, you can lead the team, share your vision, and let them do their job. This way, you can spot new potential in your people.

You need to take care of these vital signs to prevent a business failure. Being an entrepreneur is risky, but having the right strategy can give wings to your business.

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Raj Shamani

200+Speeches in 26+Countries on Financial Freedom Investor: Startups, Stocks & Crypto