How to Grow on Instagram Organically: 5 Easy Steps

3 min readJan 12, 2023

With more than two billion monthly active users, Instagram is definitely a top social media platform. It can help grow your business and personal brand with zero investment. However, this also means the competition can get fierce. You may feel your voice getting lost in such a large crowd.

If you feel your profile is not getting the attention it deserves, you just need to tweak a few things. To grow on Instagram organically, look for the red flags preventing your reach.

1. Utilize the bio

A fundamental mistake is not utilizing the space available for profile details. This part comprises four crucial components — your username, profile picture, bio, and link.

Your username should be easy to find. Your English professor may give you some extra points for coming up with a long, dreamy phrase, but that may not be the best choice as a username. It should be easy to remember and related to your name or brand.

Use a profile picture that resonates with your personality and the content you want to create.

The bio is the place to flaunt your creativity. Use the 150 characters wisely to reflect your true personality. It helps visitors understand what to expect from your profile.

And at the end, use the link to redirect your visitors to your most relevant content. Using the URL of a social landing page with multiple links is best if you are available on more than one platform.

2. Maintain a posting schedule

Before you launch full-fledged research on how to grow on Instagram organically, take a look at your posting schedule. If you decide to post five times in a single day and then disappear for two months, people may not be too eager to follow you. Especially the regular users.

Adhere to a schedule. Decide the frequency based on the type of content you share. It can be daily or a few times a week. A great practice is to create a calendar and mark the relevant days. Have multiple posts ready beforehand. Keeping 10–15 posts handy will help you stick to the schedule even if you get busy during vacations or any emergencies.

3. Share different types of content

One of the best, Instagram-approved ways of increasing your reach is to share content in different formats. The application has come a long way since its inception as a photo-sharing platform. Now you can share reels, videos, stories and also go live.

Take advantage of the various formats to convey your message. It helps people discover your profile in more than one way.

4. Engage with others

When you wonder how to grow on Instagram organically, you must first see it as it is — a social media platform. It should not be used for one-way communication. Do not hesitate to connect with the community of people whose personalities align with your profile.

Follow accounts you find interesting. Like and share the contents that catch your eye. And most importantly, reply to your comments and direct messages. This enhances your visibility on the platform. Every time you appear on someone’s notification feed, they are more likely to interact with your profile. It also shows you genuinely love this community.

5. Use the right hashtags

Instagram uses hashtags to help users find content on niche topics they like. It also enables you to find relevant content that fits your profile.

If you run a bakery, following the suitable, industry-specific hashtags will keep you updated on the latest trends. You can use that to get inspiration for your next content.

Hashtags also help you appear on people’s feeds when they search with terms you have used. So keep using them to your advantage.

Above all else, your audience should be the priority. If you decide to become a creator, the audience will be the best judge of your creation. Despite making quality content, you may face difficulty reaching the top spot. These 5 reasons often stop people from reaching their full potential. So, pay attention to these small things to see big changes. Happy Instagramming!

Hope this takes you a bit closer to your goals. For more, listen to my podcast here.