5 Ways To Make Your Content The Real King

3 min readMar 15, 2022

The best way to plow your business is through content, so the worst thing that can happen is you running out of ideas. You don’t consider this an actual problem at the beginning of your online business. But an empty blog post can be frustrating and panic-inducing when you realize you have nothing meaningful to say.

Creating content is a crucial part of inbound marketing, but it is also a catalyst to know your audience better. A potential customer gets to see you only as an online entity. Therefore, making optimum use of every opportunity should be a prerequisite to establishing yourself as an expert. Creating novel, insightful content is a practical step in achieving expertise.

As far as digital consumerism goes, the trust factor is pivotal and demands special attention. When you stop creating content without a physical storefront, it’s hard to determine if your online existence still matters. It’s highly unlikely for a customer to feel reassured by an eCommerce that hasn’t gone through any update of its website content or social media in 6 long months.
We’ll discuss further how to develop new content ideas and how to approach this process strategically in this blog.

1. Create Topics in Bunches

When you’re working under pressure, it can be challenging to come up with a new subject every time, and when you finally get something, the satisfaction may be just enough to make you want to stop that mental exercise. If you are facing trouble coming up with ideas, you might want to consider giving extra hours to that brainstorming session.
It has been proven that pigeonholing similar tasks increase productivity by decreasing multitasking and keeping you aligned. You will also be able to create themes within your content, which is likely to help keep the readers occupied.

2. Identify Your Audience’s Pain Point

A pain point is a specific problem or challenge faced by customers (or potential customers). As with physical pain, these also can range from mild to severe issues.
Your content should be able to aid your customers in their problem-solving. You’ll have to personally dig deeper to understand your customers’ problems if they haven’t already mentioned IT to you directly.

3. Embrace Seasonal Content

Seasonal content indeed comes with a “best before” date, but it can drive more traffic than any other existing piece of content during its peak period. It is essential to plan your content well in advance if you intend to make the most of your seasonal content.

4. Improve upon the competition

Creative content ideas can also be found in the competition. Although competitive research can be valuable, originality should always be fundamental. Taking the contender’s ideas one step ahead shouldn’t just be about imitating the same. By improving upon the underivative, you can create content that works well for your audience and advance your organization’s mission.

5. Share Personal Stories

There’s an extremely high possibility that you are not the only one creating content in your niche. Your audience follows you because they like your content, and there’s a great chance they’ll enjoy hearing more about your highs and lows.
Your readers may feel inspired and encouraged by such stories or feel more connected to you. Furthermore, you don’t need to do any research as it is your first-hand experience talking.
As personal as your story is, the way you retell it to the world is important. A narrative may be appropriate, or you may choose to enlist the lessons you’ve learned over time.

You shouldn’t just create content for the mere fact that you want to publish it; instead, devote time researching your audience and industry and understanding your analytics when working on new content and ideas.

By focusing exclusively on creating content that works, you will ultimately be more productive with your time and money.

For more such interesting ideas, listen to Figuring Out.