5 Ways to Build a Great Product in Fashion

Raj Shamani
3 min readJan 18, 2024
Photo by Andrea Piacquadio

Fashion can be both the easiest and the hardest way to achieve success. Interestingly, fashion just does not include clothes, it includes everything from hair pins to belts. And it is one thing that would probably never go out of style, hence the craze behind it. Here are a few things you need to keep in mind for building a great product in fashion.

1. Deciding your audience

Each age group has a different taste when it comes to clothing and accessories. Think about Alia Bhatt’s brand Ed-a-Mamma; it has a unique aesthetic since they make clothes for newborns and pre-teens. On the other hand, the aesthetic and design for loungewear that The Souled Store makes will be completely different.

If you are just starting out, then it is better to focus on one category of the demographic and then slowly extend your base. And then comes another important factor — deciding the price. Designers like Sabyasachi and Ritu Kumar are known as luxury brands and the price range is set accordingly. So, once you identify your target audience, striking a cost-effective price is key. It cannot be ridiculously expensive or just unbelievably low.

2. Follow fashion trends

Each era, and even each year, for that matter, is defined by a particular fashion trend. Sometimes you will find a yesteryear trend coming back, like corsets are a huge rage now, and sometimes something completely new will start attracting everyone’s attention; for example one of the recent trends is Korean baggy pants.

If you are building a fashion product, you have to know every fashion trend by heart and soul. You have to follow all of the big fashion events throughout the year; how the celebrities are dressing up, the cuts, the layering, the color choice and everything.

3. Idea and design

There are a lot of fashion houses in the market at the moment. Hence, the competition is huge. To truly stand out, you’ve got to infuse your ideas and designs with a unique touch. Take Souled Store, for instance — they revolutionized the Indian market by introducing quotes from TV shows and sitcoms on their T-shirts, an unexplored concept that gained immense popularity.

Similarly if you look at brands such as Biba and Global Desi, they brought a twist in the world of ethnic wear — you can look glam while wearing ethnic. Vero Moda, Zara, and such brands have showcased their extensive and unique ideas to captivate their audience. Study these brands and see how their designs have evolved over the years, match this with your knowledge of fashion trends and you will be able to create your own line of products.

Now, in 2024, we are getting familiar with terms like sustainable and nature-friendly fashion. And as for the Gen Z, they are willing to spend a bit more money just to get their hands on environment-friendly brands. So, you too, have to keep that in mind. Fashionable items are nice but not at the cost of the environment.

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Raj Shamani

200+Speeches in 26+Countries on Financial Freedom Investor: Startups, Stocks & Crypto