4 Ways to Make a Mark in FMCG Sector
Fast-moving consumer goods (FMCG) are undeniably the kings of mass marketing today. The main difference between fast-moving consumer goods and other categories is that fast-moving consumer goods tend to be in high consumer demand, they are perishable, have a high shelf turnover, and are sold in large quantities at low prices.
On my podcast, I had Harsh Mariwala, who has taken the FMCG sector in India to a whole new level. Harsh transformed his family’s trading business in spices and edible oils into consumer goods giant Marico, best known for its Saffola cooking oil and Parachute hair oil, which sells in 25 countries. The podcast is my best experience because I have always looked up to him for inspiration and motivation.
I am sharing a few takeaways regarding the FMCG sector and its marketing that we discussed:
FMCG thrives on evolutionary and revolutionary branding, blending distinctive visual design with the social and authentic aspects of today’s brands that consumers expect.
Here are four game-changing strategies to help you create FMCG branding that customers will love:
1. Identify Your Target Audience
You should always keep the needs of your target audience in mind regardless of what service you are providing or product line. Many FMCG companies don’t do enough research into what motivates customers. Increasingly, the expectation is that marketing will be tailored to individuals rather than demographics in order to engage younger consumers. If you are not aligned with the values and interests of the audience, what stops them from moving on to another brand?
2. Boost Customer Loyalty with Your Brand
Building a solid customer base is only the beginning. The challenge is securing their loyalty going forward. Your brand identity will help you to stand out from the competition if it is distinctive and exciting. Your brand identity is everything your customers see from packaging and design to customer service and your social media presence. Brand identity needs to be cohesive in order to tell a coherent, compelling story. In this way, your company appears more trustworthy, professional, and authentic to consumers. Consequently, you will gain their loyalty.
3. Make sure your brand has a real purpose
Make sure your brand has a real purpose Consider the values and causes that inspired your brand’s creation before diving into the essential rules of packaging design. Consider the values and causes that inspired your brand’s creation before diving into the essential rules of packaging design. If you are passionate about eco-friendly production methods or traditional ingredients, consider these before deciding on the essential rules of packaging design. Does your focus revolve around convenience, health, or innovation? Your branding should reflect your focus.
4. Stay Relevant for Future Success
Retail has truly gone digital, and getting left behind is not an option. Rebranding and relaunching your FMCG business? Digital marketing will help you gain brand traction in no time by attracting and retaining your kind of customers. By creating an official brand website, an e-commerce store, or an active community on social media platforms, you can significantly extend your reach to potential customers and create a lasting connection.
You need competitive branding that you can’t ignore whether you’re an FMCG company focused on customer loyalty or an entrepreneur.
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