4 Strategies For Advertising

Photo by Artem Beliaikin from Pexels

A good advertisement is more than just a reflection of a brand; it is valuable expertise. It takes a specific talent to influence someone’s lifestyle with words. The good news is that you can learn advertising and marketing skills. While talking to Harsh Mariwala, the ‘Oil King’ of India, I discovered how advertising had shaped brand image for decades.

Advertising helps you build up a long-term image for a product or service, or it can be used to trigger a quick sale. Specific forms of advertising require a large budget, whereas some other states require only a modest budget.

The following are some general, all-encompassing tips for your next ad campaign:

1. Decide what you want

Promoting your company begins with defining your goals so you can decide the best way to achieve them. If you are hoping to build your social media following, what should you do? How can you build relationships with your local community? How can you increase brand recognition or sales? You can formulate a game plan much more quickly once you know what you hope to accomplish.

2. Think about how your brand is seen

Next, you need to observe your company’s branding objectively. Several factors need to be considered when building your brand, from your logo to your corporate colors to the content you generate on social media. Aim to position your company as an authority in its field.
A significant part of marketing your company is brand development, so you may want to revamp your brand’s image before or while updating your advertising. A professional brand can make all the difference.

3. Ad Campaigns

Test your advertising campaign and track its progress before committing to a full-fledged campaign. Starting, you can promote a post through social media and then follow the analytics over time. As long as the ad performs well, you can feel comfortable promoting it more. You only spent a small portion of your budget on it anyway so that it can be reworked or scrapped altogether. You can easily track views and conversions on social media and advertising platforms online, so use them.

4. Plan Your Timing

Timing is everything in the world of fast-moving events. Consider the best time to reach your target audience and the most reasonable response time. As tempting as it may be to send out your ads as soon as they’re ready, you should wait for the best time, even if it’s weeks or even months in the future. Make sure to pay attention to your target audience, your competitors, and any other factors that could affect your views, and then you can plan when to run your ad.

Focus on the marketing mix rather than focusing all your attention on one strategy. Utilize online, physical, and other advertising mediums to engage your audience.

It takes time to become an expert in advertising. It would be best to continue on the path that works for your company, but don’t feel confined to it. Providing that you keep an eye on your market, your competition, and changing trends, you should be able to save your advertising relevant and effective.

For more, subscribe to Figuring Out, and you can order Harsh Mariwala’s ‘Harsh Realities’ from here.

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Raj Shamani

Raj Shamani


200+Speeches in 26+Countries on Financial Freedom Investor: Startups, Stocks & Crypto