3 Ways to Create Viral Content

3 min readAug 27, 2022

As social media platforms have increased over the past few years, influencers’ communication methods have changed significantly. People use social media platforms. There are many applications that have made it substantially easier for brands to go viral, which is the holy grail of marketing.

There is more to going viral than just a stroke of luck. To receive that extra boost to get the virality you are looking for, you will need to be persistent and do a few other vital things.

Keep these tips in mind if you want to increase the chances of your post becoming viral:

1. Relevant, relatable content

There should be a sense of relatability in your video. Do not sound like you’re reading from a script, but speak with passion and conviction. If you make content relatable to your audience, you will get views, and your authenticity makes your content relatable. Overproduced content does not seem to be regarded as credible by most people. Choosing content shouldn’t be overthought. Get to know your audience. Describe your experiences and tell your story as best you can.

2. Publish across platforms

Make sure you try every single social media platform you can think of to see if you can succeed. Upload your video to Facebook, Instagram, Snapchat, and YouTube, and promote it there. Different types of content go viral on different platforms, so you never know when and how that content will catch on. Your content should be easily shareable.

3. Embrace social media

The direction that social media is going in is fascinating to see. In today’s world, how you approach social media should reflect yourself — an extension of who you are as an individual. It is essential not to try to be anything or anyone you are not. Show up as your true authentic self and see what happens to you when you do so.

4. Keep it short

The attention span of modern social media users is concise. The content you produce should be easy to read and be able to be digested by a user in just a few seconds or less. In case you post too much text or make a video that is too long, users will quickly disregard it, and you’ll have a much lower chance of going viral.

5. Use interactive content

It is essential to make your content interactive if you want to engage users. Try posting a quiz on Facebook or creating a poll on your Instagram story. By asking a question on which users can give their opinion, you are much more likely to engage them with your content.

Allow them to comment and share their ideas. This method can increase viewership across multiple feeds and engage users.

It is every marketer’s dream to have their content go viral. A brand can achieve new heights if it reaches thousands or even millions of people through its content. However, every piece of content you create will not go viral. The majority of content doesn’t. When you consider these tips and implement the strategies, your content will likely get shared and go viral.

For more interesting content listen to my podcast- Figuring Out.