3 Advantages of Super Apps
We all prefer going to supermarkets rather than specialized shops. Why? Because there, we can get everything under one roof. Say, you are shopping for groceries, but you remember you also need shampoo; going to another store would be inconvenient. That’s where supermarkets come in handy — they have everything you need in one place. That’s why there has been a significant increase in the number of shopping malls in the past decade.
The same is the case for apps. Technology has proven to be such a blessing for us. Everything is just a tap away, from medicines to books to clothes to travel tickets. The term super app was first used by Mike Lazaridis, BlackBerry’s founder in 2010. It means an app like a supermarket where you can get everything together. Prominent examples of this are — Paytm, Amazon, Flipkart and WeChat. Let’s see why these apps are advantageous.
1. Easy-to-use interface
Every time we use an app, we have to go through the hassle of logging in and filling out phone numbers, addresses, and banking information to payment gateways. It is frustrating to do so each time you want something. Super apps save you from the hassle of multiple logins. You log in once, and you can browse through any of your favorite items.
Every time there’s a sale, you can get discounts on all products, from socks to refrigerators. It becomes easily accessible for the user to choose and shop. Shopping online thus becomes a cohesive experience for everyone.
2. More recognition for brands
Since the customer base of super apps is enormous, new and small enterprises can use it to their advantage. It is difficult to get into specialized applications as the competition is huge. But a super app provides your business an equal platform on par with established brands. If you want to list more products, you can include them in the super app itself.
Since so many people use it daily, you never know when your brand advertisement might just catch the attention of someone and you start attracting more customers. Also, when customers see your products in a recognized app, you will automatically earn their trust. Then all you have to do is trust the customer reviews, and voila!
3. Getting to study customer behavior
In a super app, you get a lot of people together in terms of users. So you can efficiently study their patterns.
- What is the time they purchase more?
- What is the price range they prefer?
- Do they want products that are ready to dispatch?
- Which price range is selected by most?
And many, many more questions.
How will these questions help you? You need real-life insights to develop your product and expand your business. Your brand’s growth is directly proportional to the number of customers that use your brand. By sharing these inputs with the production team, you can achieve the success you have been searching for.
The future of super apps is quite bright as more and more entrepreneurs and customers prefer them. Does that mean specialized apps are on the back foot? You cannot expect a super app to make your travel itinerary for you; that is where specialized apps come in. When you want to buy a car or look for an apartment, you need separate applications. Thus the specialized apps have a different ball game altogether.
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